As things stand, 12 of the straps for the 13 models are steel and only one is leather. One might have expected it to be a little more adventurous – a better distribution of leather and steel straps, for instance. “Drive is the best reflection of what we are today,” insists Frédéric Arnault.Īs things stand, the Trois Aiguilles is therefore a success, albeit one with no risk involved, taking up the essential ethos of the Carrera. Be that as it may, the new Carrera is just as much La La Land as it is Drive, exuding urban chic and thoroughbred sportiness in equal measure. Should we conclude that the Carrera is no longer a sports watch? TAG Heuer rejects the suggestion, showing off its new collection alongside its new ambassador (now dark-haired and more virile than ever) and alongside cars from Porsche, another of the brand’s partners.
TAG Heuer Carrera Twin-Time Date 41mm © TAG Heuer Go for a Drive? All the other models are unisex, and each has inherited the chief characteristic of their chronographic forebear: impeccable readability. As if you needed another reason to covet TAG Heuer watches, along comes Ryan Gosling. The collection has thus had the good taste to avoid aiming for men on the one hand and women on the other – apart from the 29-millimetre version, which does seem to be directed more specifically at the ladies.
TAG Heuer has spared no effort to make sure everyone gets the message, too, with no fewer than 13 references and four different versions: the Day Date 41 mm, Twin-Time Date 41 mm, Date 39 mm, and Date 29 mm. Whatever’s next? A Porsche without a rev counter? The fact (readily conceded, it must be said) is that the Carrera is a lineage, an ethos, and a story in its own right – one that can (fairly) easily accommodate a three-handed model. The collection in question first saw the light of day in the early 2000s now, it’s back with a new look.Īt first, this move might come as just as much of a surprise as when Breitling announced a Navitimer without a chronograph function.
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Ryan Gosling didn’t arrive unaccompanied: he was wearing a three-hand Carrera, the full name of which, appropriately enough, is the Carrera Trois Aiguilles, summing up the description of the watch and suitably capitalised.
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Harris introduced Gosling and Tag Heuer CEO Frédéric Arnault, who unveiled the new 13 piece collection, a rebranded and modernized take on the previous 1960’s TAG Heuer chronograph design.Ryan Gosling © TAG Heuer The three-hander Ryan Gosling cast as Ken in Margot Robbie’s Barbie movie Gosling’s first campaign is for the Tag Heuer Carrera Three Hands collection, a new generation of the iconic three-hand watch. Actor, philanthropist, and playwright Jeremy O.
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The release of a new generation of TAG Heuer’s sporty watch marks the beginning of Gosling’s partnership with the luxury brand.Ī number of notable ambassadors and friends of the brand attended the event, including Patrick Dempsey, professional tennis athlete Naomi Osaka, and more. Known for his careful selection and dedication when it comes to picking his roles, Gosling brought this similar care in choosing to be a part of TAG Heuer’s campaign. TAG Heuer hosted a private event at a villa in Beverly Hills to celebrate the partnership, as well as to reveal the brand’s new TAG Heuer Carrera Three Hands collection, which Gosling sported at the occasion. For his first ever brand partnership, Ryan Gosling has teamed up with luxury Swiss watch brand TAG Heuer as its ambassador.
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